UTRLAB is Turkey’s first UX company, founded in 2008 in METU Technopolis.

 

UTRLAB  core team has served in the first usability lab in Turkey, that was established in METU, in 2002.

Since 2008, we offer high-quality services to global and Turkey’s leading companies.

 

We believe that the user research and design should be carried out together for success.

 

Thus, we conclude research with design and we support design with research.

 

In addition we are carrying out R&D projects in order to offer cutting edge services to our clients.

 

Our R&D projects are concentrated in areas such as universal design, education and interaction.

 

We dedicate 45% of our energy to user research, 35% to design and 20% to R&D activities.

User Research0%
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R&D0%

OUR APPROACH

Experience means everything…

Our main goal is to provide users in Turkey a richer and seamless UX …

RESEARCH BASED DESIGN

Design is such an important activity that cannot be left to chance. Therefore, for us, user research is an indispensable part of design.

TEAM WORK

Working together with our customers, giving frequent feedback to them, re positioning in accordance with the transforming circumstances are fundamental for us in a dynamic process.

INNOVATIVENESS

Beyond offering smooth experiences, UX and user research must help to reach solutions which are innovative and which give way to new business models.

DO – MEASURE – LEARN APPROACH

In a design process, an iterative approach makes life easier. Without departing from users and other stakeholders’ priorities, progressing with do-measure-learn cycles is the safest way to reach the goals.

RESULT-ORIENTED APPROACH

We are satisfied with results when we exceed our client’s expectations. Therefore, adopting a flexible approach, we do what ever it takes for satisfying outcomes.

BEING A PART OF GLOBAL NETWORK

Working in a dynamic field requires continuous learning and presence in the global area. As UXalliance Turkey, we are working within a tight network with over 500 UX professionals all over the world.

FACILITIES

Our Code of Ethics (in Turkish)  >